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Designing better experiences

I turn complex problems into clear, intuitive digital experiences through research, strategy, and thoughtful design. Explore selected work that showcases how I connect user needs with meaningful product outcomes.

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Increasing engagement and improving usability of the customer account 

Redesigned Embrace Pet Insurance's web and mobile customer account apps to better support pet parents. Built a flexible, user-centered experience that's projected to increase engagement, satisfaction, and long-term retention.

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Turning churn risk into an opportunity for personalization and improved retention

Created a personalized welcome kit for new customers to reinforce the buying decision and reduce cancellation rates. Drove a consistent 3-pt lift in retention rate and $12 million in premium.

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Improving the information architecture of the library website

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Audited the existing information architecture and built out an improved organizational structure, providing a more efficient experience, improved awareness, and encouraged involvement.

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Creating a mobile app to improve usability and increase engagement

Designed a new app to provide potential adopters and volunteers a seamless, intuitive experience while supporting the goals of the humane society.

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Let's work together

Transform your digital products with expert UX design and strategic creative direction.

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